PhysiCAL milk - milk with muscle, osteoporosis, bone density, weight loss

Physical - Are you getting enough calcium?

Calcium is important at every age to promote bone growth, protect the heart, blood, nervous system and muscles and PhysiCAL is an ideal way to get your recommended daily intake.

Your body needs calcium fresh daily

The human skeleton rebuilds itself every 7 to 10 years. Bone is living tissue that needs a regular daily top-up of calcium to regenerate and stay strong. On average, the adult human body loses between 400-500mag of calcium every day. Neglect your required daily intake of calcium and your body will draw calcium out of your bones to help satisfy the calcium requirement in your blood stream. The human body also excretes calcium daily.

2 glasses 2 easy

Just 2 glasses of PhysiCAL milk per day, low fat or no fat, and you have 100% of your recommended daily intake of calcium PLUS 13% of your recommended daily intake of Vitamin D. PhysiCAL milk is a refreshingly simple way to help you be the proud owner of strong and healthy bones. Who wants weak, fragile, brittle bones constantly in danger of breaking? Nobody.

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But calcium isn't just for bones!

A regular daily diet of calcium helps to:

PhysiCAL for calcium +

Vitamin D and calcium: made for each other

Vitamin D and calcium make quite a team. For a start, vitamin D is a fantastic for helping your bones absorb calcium from the bloodstream. Vitamin D also helps extract calcium from your gastrointestinal system and kidneys for your body tissue and blood.

Milk with muscle

Recent research has discovered that milk drinkers gained 40% more lean muscle mass than soy milk drinkers and 63% more muscle mass than drinkers of carbohydrate beverages, such as sports drinks. As PhysiCAL contains 22% more protein and 40% more calcium than regular milk it makes the perfect post-exercise drink.

PhysiCAL for the later years club: men and women

Pre-menopause, oestrogen is a girl's best friend for retaining calcium in the bones. Post-menopause, when oestrogen goes missing women are much more at risk in developing thin brittle bones that can fracture more easily.

Statistics indicate that 50% of women over 60 will suffer a bone fracture due to brittle bones. But men beware! You are also not immune to this condition – a third of all men over 60 will also have brittle bones.

For women over 50, the recommended daily intake of calcium is 1300mg. 1300mg a day is also recommended for men over 70 years of age.

PhysiCAL FAQs

Are bones alive?

Absolutely. Bone is living tissue, which is constantly being broken down, rebuilt and regenerated. Old, worn bone is dissolved and broken down and then replaced with newly regenerated bone through the 'bone remodeling cycle'.

Will bone mass break down in my old age?

Maybe sooner. Your Peak Bone Mass (PBM) is around 25 years of age. Bone may then begin to breakdown after that age. The rate of bone breakdown depends on a number factors such as genetic, diet, exercise and hormone levels.

Do bones grow old?

Not really. Your entire skeleton is replaced every 7-10 years, so your bones are actually much younger than you are.

Are bones solid?

Not really. Bone has a hard outer shell (cortical bone) and an inner spongy honeycomb layer (trabecular bone). Cortical bone helps support weight bearing and trabecular bone gives bone its strength. Bones have a structure that is similar to honeycomb. This structure is built with protein, minerals and cells. The remainder of bone is made up of minerals that include calcium, phosphorus, magnesium, zinc and sodium.

Why are my bones important?

The skeleton provides structural support for the body's organs, such as the heart, brain and lungs, and holds your body upright. The skeleton is also the attachment site muscles and acts as the body's 'mineral reservoir' for calcium, magnesium and phosphorus.

What are bone nutrients?

Bone nutrients such as protein, calcium, vitamin D, magnesium and zinc help you achieve optimal bone maintenance.

Is calcium only for bones?

99% of calcium in the body is found in bones and teeth. The remaining 1% is in the blood and is critical for many important body functions.

Is PhysiCAL just about calcium?

No. PhysiCAL has phosphorus for strengthening the skeleton, protein for muscle growth, zinc to stimulate enzymes, magnesium to help keep bones strong and vitamin D for active absorption of calcium in bone metabolism.

Couldn't I just get vitamin D from the sun?

10-15 minutes of exposure to sunlight is necessary for the production of vitamin D. However, it is important to avoid excessive exposure from sunlight, particularly in summer due to the risk of skin damage.

Useful links

Don't just take our word for it. Take a look at what the experts have to say about the importance of calcium and vitamin D in your diet.